In the finals at “The Drum Awards“ in London
In the finals at
“The Drum Awards“
With the “Hofkino by Allianz“, the Zurich based agency twofold is the only Swiss agency among the finalists in the category Out of Home “Visual Craft“. This shows: The neurodiverse agency can compete on an international top level with agencies such as Droga 5, Wunderman Thompson UK and Dentsu.
The Drum Awards are a global awards program that recognizes the best practices, the best companies and the best people across the marketing and communications industry. twofold entered the 360° brand experience “Hofkino by Allianz“ in the awards competition.
Hofkino by Allianz
With a pitch, the Landesmuseum in Zurich was looking for a new concept for an open-air cinema in the inner courtyard. The winning project combines the cinema experience with exciting gastronomy and thus turns the inner courtyard into an all-day attractive meeting place. twofold developed a holistic brand with attention-grabbing visuals for the makers of the open-air cinema and then transformed it into a 360° experience.
The Hofkino is a fascinating new world of experience for cineastes and connoisseurs. At the same time, it is a holistic brand experience that is present at a wide variety of touchpoints. From the multidimensional brand design with over 100 defined colors to the 360° campaign in various Swiss cities to the sustainable architecture with Swiss wood: everything plays together and makes the values of the Hofkino tangible for all senses, both day and night. In 2022, the Hofkino experience inspired over 28,000 people.
Out of Home “Visual Craft“
At «The Drum Awards» twofold submitted Hofkino by Allianz under the Out of Home sub-category of «Visual Craft». Building on the multidimensional brand, posters with an expressive key visual reflect all key components of the event (film, food, drinks, people). The illustration of the key visual was created in collaboration with an illustrator and the in-house twofold academy, where people with autism are trained to become the specialists of tomorrow. The final awards will be announced at the ceremony on December 6 in London.
With a team of around 60 neurodiverse specialists, two-fold is dedicated to bringing brands to life across all touchpoints. The ultimate goal is to create a holistic experience that turns customers into fans and advocates of the brand. At the twofold academy, people with autism are trained in-house to become the professionals of tomorrow. The academy is part of every twofold project.
About “The Drum Awards“
“The Drum Awards“ is a global program of competitions held throughout the year. The competitions are dedicated to the most important aspects of the marketing industry and the awards are considered an international platform to highlight excellence.
Link to the Awards: