When Zumtobel launched their new Experience Center, they needed something other than just a conventional display. They wanted to showcase their groundbreaking lighting solutions in a way that would leave a lasting impression. Our answer? A graffiti installation that uses light to enhance its artistry, blending innovation and aesthetics in a truly unique way.

The Challenge:
‍The Experience Center was essentially a blank canvas. The brief was clear: design a space where light is experienced, where it interacts with and becomes part of the art. We had to step beyond traditional displays to create something that not only showcased Zumtobel's products but also embodied their mission.

‍Our Solution:
‍We crafted a concept that turned the Experience Center into a living gallery. Our idea? A graffiti installation that truly comes alive with light. We designed a dynamic Quarz mural that seamlessly integrates with Zumtobel’s brand identity while showcasing their lighting capabilities. Partnering with a skilled graffiti artist, we ensured the installation would be striking both in daylight and under Zumtobel’s advanced lighting systems.

‍Impact:
‍This project is a powerful statement of what’s possible when technology and creativity collide. For clients, it shows how Zumtobel’s lighting solutions can redefine spaces and elevate experiences. For employees, it’s a vivid representation of Zumtobel’s vision, transforming the mundane into something extraordinary, making even a coffee break an experience under the… quartz.

Thank you again for the collaboration to make this masterpiece happening:
Artist: Boogie and Ainiac CH (Artist Management Agency)
Photos: Jens Ellensohn